Understanding The Design Principles


There are different elements that artists must know when they are creating their own designs. Such includes lines, shapes, color, and texture. These are important in portraying emotions or emphasizing a message. However, knowing the elements of design is as important as understanding the principles in managing these elements. Principles are how elements are treated and carried out in the design. Here are the principles as a guide in creating a good design.


When you think about balance you think about equality. This is applicable in designs as well. The distribution of visual images must be appropriately executed. It is not only referring to objects or text, but even with the use of color, texture, and space. The advantage of this is creating a more stable design. It is one of the fundamental aspects that should be learned by artists in a graphic design agency. Check this website to find out more details.


This refers to how far or near the elements are placed to one another. It emphasizes how elements are related to one another, like building relationships between the objects in your design. It does not necessarily mean that you group interrelated concepts or ideas, rather position them strategically that the connection between complementary elements remain. This is to avoid viewers to be lost in your design.


Arranging your elements accordingly is how you create order in your design. How you align the objects or ideas in your design also speaks of the relationship between these items. It communicates a visual message of how related items are related to one another, similar with proximity, however, alignment is how you organize ideas.


This principle is used mostly to show emphasis to an appealing visual design. Repeating can be necessary to show consistency and even rhythm. It can even form a pattern that serves as a visual cue for spectators to follow through, like for layouts in magazine with different themes for each section but follow a particular format to give a sense of familiarity. This is true and understood by people from graphic design agency South Yarra.


As a design principle, contrast is used to emphasize a key object idea by associating opposite elements, such as placing two colors that are opposite each other in the color wheel. Even varying sizes like huge and small also contrast one another and may be put together. It increases the level of significance in your design. This is also observed to achieve harmony in design and making the presentation more visually clear.